Alex is a young man of about thirty years, born and raised in a modest family, with his five brothers. His father worked as a caretaker and gardener in the villa of a wealthy owner of the neighbourhood and his was the only salary of the family. The lifestyle of Alex and his brothers was therefore simple and without excesses. However, like almost all of his siblings, Alex was fortunate enough to be gifted with great intelligence, thanks to which he had a remarkable and impressive school curriculum. At the age of 26, after winning a scholarship to study outside his country of origin, he obtained a degree in medicine from a renowned university.
At this point, after graduating, Alex started working and his earnings were very goods. Now he could afford a different lifestyle from what he had had in his childhood: cinema, theatre, holidays in renowned locations and, above all, high quality clothing and accessories.
Soon Alex became a lover of luxury brands and, seeing his distinguished way to dress, some friends and colleagues began to call him “ Boss ” or “ Prince ”. Alex quickly came to understand that the brans he was wearing were a clear sign of belonging to a Social class, that of wealthy people. Day after day Alex realized that the image he was giving was not the one he wanted to convey: he wanted people to know his true story.
One day he knew, through a Common friendship, which Joe, who lived in Italy, in his spare time was doing the personal shopper, for free, for some friends. After explaining his problem, Alex concludes by saying: “ Considering the fact that I’m from fieri poor family, and now, after years of sacrifices, I live a fairly wealthy life, it’s hard for me to think I need a luxury accessory that add me some values ; in case the contrary, that is my being, my story, that makes important what I dress. “
He asked him, therefore, whether it was possible to have high quality clothing, accessories and shoes without being luxury or too well-known brands .It was at that moment that Joe came up with the idea of unconventional luxury.
Knowing Alex’s past and understanding his desire, Joe decided, even with the stimulus of other similar and personal motives, to create a brand that would meet the needs of his friend. And a few months later, Rockoel saw the day. There are many young adults who like Alex have made numerous sacrifices to achieve their goals in life and live a life that is worth living. We will be happy to help them to tell their story to the young generations, with the aim of being an inspiration to the young generations, through Rockoel. When you wear a shirt, sweatshirt, jacket or some other Rockoel article people will know your story.
CODES DE ROCKOEL
Fondé au printemps 2013 par Joe Oxford, il a fait de ce projet une véritable philosophie, une réinterprétation de la version traditionnelle du terme ” luxe ” dans un monde où le culte de la personnalité, les difficultés économiques et la mondialisation obligent les jeunes à redéfinir certains termes importants dans nos sociétés pour les réadapter à leurs besoins actuels et futurs.
Joe: Je suis toujours inspiré par la nature, l’art et surtout par le corps humain. Vous n’avez aucune idée de combien mon esprit peut être stimulé par un système entier ou une cellule commune. En fait, tout le concept de la collection Cell a été inspiré par une cellule commune du corps humain.
Comment définir le garçon Rockoel ?
Joe: Se sont des hommes et des femmes audacieux. Je veux dire qu’ils sont brillants, passionnés, talentueux, gentils et inspirants. Se sont des personnes intéressantes. ils sont authentiques et donc n’essaient pas d’être ce qu’ils / elles ne sont pas.
Ce que je pourrais dire pour l’instant, c’est que le style de rockoel n’a pas de règles spécifiques. C’est quelque chose qui se situe entre le traditionnel et le contemporain; le résultat d’une fusion culturelle tout en conservant une élégance classique mais reconnaissable au premier coup d’œil.
Luxe non Conventionnel